A streetwear Brand
Role: Creative director
THE VISION
Creation is about telling the truth. What we create goes on to embody a part of us, putting our beliefs on display for the world. But creation isn't idle. People notice when you shine. And that comes with responsibility. Mine is to inspire.
Believe. create. inspire.
(Short film)
role: film Co-Director, Creative director, Voice over
THE WORK
B3AR FRUIT is a streetwear brand influenced by hip hop, sneakers, and geek culture. The signature style has come to life in a variety of mediums. Clothing, comics, podcasts, and artist collaborations. All pulled together by one motto: Believe. Create. Inspire.
Clothing
(A few selected items)
role: creative director
illustrators: various
THE OUTCOME
B3AR FRUIT marked a significant step in my creative journey. Featured in Zumiez and boasting an amazing fanbase, the clothing line itself is a success. However, the idea expanded beyond clothing and became an incubator for creative action.
Creating B3AR FRUIT was a sign of things to come. The experience has informed my approach to collaboration, creative direction, and cemented my belief in purpose-driven creativity.
COMIC STRIP
role: creative director, co-writer
illustrator: Justin Peterson
